Marketing Coordinator
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If you are a creative person who enjoys developing and executing dynamic marketing campaigns to support a quickly growing company, consider a Marketing Coordinator position with Viking Masek! Strong attention to detail, creative ability, and independent decision-making skills coupled with marketing education and experience would make you the perfect candidate for this position.
We have a fun and relaxed workplace culture, solid benefits package, and significant opportunity for growth for the right person.
Join the team at a Milwaukee Journal Sentinel Top Workplace and Sheboygan County's Manufacturer of the Year today!
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Application for United States only. Job openings in other locations, please click here.
Description
The Marketing Coordinator's role is to develop and maintain the company’s brand and reputation by creating targeted, relevant, accurate, and educational content for the company website, blog, social media accounts, email blasts, and trade shows.
The Marketing Coordinator is responsible for increasing efficiencies for the Viking Group in collaboration with the Marketing Manager.
Location
Oostburg, WI - USA
Hours
Mon - Fri
7:00 AM - 5:00 PM (can be flexible)
Travel
5 - 10% annually
Reports to
Marketing Manager
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for the Marketing Coordinator position
Job Requirements
- Associate degree in marketing or related field, bachelor’s degree preferred
- 3+ years’ experience in marketing role preferred
- Experience/certification with HubSpot and or other marketing automation preferred
- Experience/certification with Google Ads preffered
- Graphic design and/or video editing experience a plus
- Ability to maintain a high quality of work while presented with competing tasks in a fast-paced environment
- Strong written and verbal communication skills
- Strong Microsoft Office Suite skills
- Independent decision-making skills
- Strong attention to detail and high level of accuracy
Job Duties & Responsibilities
- Design and implement social media content in collaboration with Marketing Manager
- Assist in the development and implementation of the company’s brand strategy in alignment with company goals
- Solicit customer and employee feedback and update marketing efforts accordingly
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
- Manage Viking branded clothing program and employee clothing orders
- Internal Communications
- Graphic design
- Manage and create graphics for lobby, pub, and café monitors
- Engage in social media management representing the Viking proposition as a voice of the company
- Assist other departments with promotional photo or video as needed
- Manage inbound phone call on-hold waiting transcripts
- Maintain adequate stock of sales and company promotional materials
- Collaborate with Human Resources to support recruiting efforts, updating job postings as needed
- Prepare marketing activity reports and metrics for measuring program success
- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
- Suggest and design email campaigns for service/parts, trade show events, and other promotions using HubSpot
- Review, create and publish monthly blog posts in accordance with SEO strategy and collaborative approach with the Marketing Manager
- Manage internal marketing documents for company-wide usage
- Planning and assisting with trade shows, conferences, company events and meetings by identifying, coordinating, assembling requirements, developing assignments and schedules, coordinating mailing lists, and establishing contacts
- Provide photo and video support for company events and culture
- Provide marketing support to Viking partners including translation and proofreading of publications and web content
- Participate in collaborative strategy sessions to develop marketing campaigns increasing brand visibility and profitability
- Draft customer testimonials and case studies for publication
- Design and create digital and physical promotional materials
- Support the Marketing Manager in evaluating and establishing and maintaining the marketing plan and strategy
- Other marketing duties as assigned
